Razer | Lexus TX

For the debut of the Lexus TX, I led the experiential design of a custom vehicle that merged luxury automotive design with Razer’s sleek gaming ecosystem. The concept positioned the SUV as both a showpiece and a playable squad hub. Working from early sketches through to final build, we transformed the interior into a fully equipped four-player gaming environment. Integrated features included responsive Razer Chroma lighting, ergonomic gaming stations, a redesigned central console for comfort and storage, and a rear command station outfitted with the full suite of Razer gear. The result was a seamless brand crossover: a never-before-seen vehicle that functioned as both a premium Lexus showcase and a headline Razer activation.