Sandisk Memory Man

Memory Man was created as the flagship ambassador for Sandisk’s Creator Series launch—a fusion of character design, creative tech, and storytelling built in under five weeks. More than 50 rounds of sketch ideation led to a 60-inch-tall, fully posable figure engineered for stability, portability, and seamless performance in live environments. Inside, Memory Man houses a self-contained power and data system: dual “eyes” continuously captured footage and transferred it directly to Sandisk Creator Series SSDs without interruption. His softened geometric proportions, oversized eyes, and glowing memory core gave him both function and personality.

Debuting in global campaigns with creators like Devin Supertramp and Simone Giertz, Memory Man became more than a mascot; he is a storytelling device brought to life—a physical character whose very function mirrored the product promise: to preserve and share every captured creative moment.